TCL – Save the Earth

On the occasion of the IFA 2016 in Berlin, TCL exhibited its new line of electronic hardware. To mark the event and catch attention for its products, Brandfirst designed two interactive solutions for the conglomerate, mixing augmented reality and gesture recognition. The Advergaming featured an extraterrestrial invasion, summoning the player to shoot the enemy spaceships back to oblivion. The whole experience was afterwards sharable on social networks through tablets spread across the area.

  • AR
  • Gesture
  • Web

“ Despite our long-term collaboration, Brandfirst continues to surprise us throughout the years with refreshing experiences. ”

Marcus Zhang - Overseas Marketing Director at TCL

Fun Facts

0Total amount of Spaceships destroyed

During the six-day event by players from around the world.

0Products designed in augmented reality

For users to discover after the earth has been saved.

0Players participated to shield the earth

Against the outer space attackers.

0Coins forcefully extracted out of the slot machine

By the numerous players who discovered the experience.

TCL Save the Earth
TCL Save the Earth
TCL Save the Earth
TCL Save the Earth