TCL – Save the Earth
On the occasion of the IFA 2016 in Berlin, TCL exhibited its new line of electronic hardware. To mark the event and catch attention for its products, Brandfirst designed two interactive solutions for the conglomerate, mixing augmented reality and gesture recognition. The Advergaming featured an extraterrestrial invasion, summoning the player to shoot the enemy spaceships back to oblivion. The whole experience was afterwards sharable on social networks through tablets spread across the area.
0Total amount of Spaceships destroyed
During the six-day event by players from around the world.
0Products designed in augmented reality
For users to discover after the earth has been saved.
0Players participated to shield the earth
Against the outer space attackers.
0Coins forcefully extracted out of the slot machine
By the numerous players who discovered the experience.