I AM QF – EVENT

In line with their upcoming « I am QF » event, the Qatar Foundation, through the Doha-based advertising agency Auditoire, solicited Brandfirst’s expertise to conceive a timeless experience articulated around the organisation’s stakeholders, and more generally, to celebrate its community around the world.

With the strategic guidance of Auditoire, our team elaborated a multi-touch system with large-scale projection aiming at visualising the Qatar Foundation global footprint, through its Qatari headquarters and its partnerships worldwide.

Another feature invites visitors to explore Education City, the influential teaching hub of Doha with numerous remarkable edifices designed by notable architects. The multilingual application (Arabic and English) highlights the rich architecture of the neighbourhood with diverse information about the building facilities, the approximate area and a description of the present and future construction sites.

 

  • Touch
  • Video Wall

Results

Thanks to polished graphics consistent with the latest design paradigms, the experience conveys general information on each QF-satellite with video and image animations.

As an experienced interactive consultant on the Qatari market, Brandfirst already oversaw various projects related to the Qatar Foundation’s subsidiaries such as the Qatar National Convention Center and the Qatar National Library. We are thrilled to be regularly selected to design their media systems, and will strive to dream up ever more fascinating experiences for their audience in the future.

Fun Facts

0Number of edifices to explore

Go on board of a sightseeing tour around Education City and discover its world-class facilities.

0Education City Surface Area

Approximate area covered by the application in square kms.

0QF's activities worldwide

Number of countries where QF has a presence around the globe.

0Digital bushes present on the map

Number of bushes designed turning Education City green.

I AM QF Event – Qatar
I AM QF Event – Qatar
I AM QF Event – Qatar
I AM QF Event – Qatar
I AM QF Event – Qatar
I AM QF Event – Qatar
I AM QF Event – Qatar
I AM QF Event – Qatar
I AM QF Event – Qatar
I AM QF Event – Qatar