GDF Suez Electrabel – Hit the Stars
As part of Electrabel’s ‘You have the Energy’ campaign, Belgium’s national energy provider was looking for a way to rejuvenate its brand image. For its Christmas advertising campaign, Brandfirst designed an interactive night skyline made out of 42 screens (full HD 87.000.000 pixels), which gave birth to a 15 meters-long playground, simultaneously along three different lanes. The interactive concept allowed passers-by to interact with shooting stars, modifying their course and velocity. On top of that, people saw their colored silhouette on the screen which contributed to enhance the immersion even more.
0Shooting stars in the sky on average
Coming from a gloomy zero, chances to spot this unusual phenomenon was dramatically increased in Brussels airport.
0m2 of videowall covered
Offering visitors a starry animation they won't forget.
0Silhouettes spotted by the software
A large amount of people on our 13m-long skyline.
0x 10^2 Pixels screen
Beating any of our previous company record (though it has been beaten since).