Alcatel OneTouch

To promote its new smart watch at the CES 2015, Alcatel collaborated with the “Miami Color Run” to design an explosive experience. Thanks to a 5K video footage of the run in background, players had to use their body movements to throw virtual paint on fellow joggers while mimicking a run. High-score and snapshot pictures taken during the game could then be shared by Email or on Facebook, using the brand new Alcatel HERO8 tablet.

  • Gesture
  • Mobile
  • Video Wall

“ Our stand was widely praised by the CES 2015 public. All rounded-up, the experience was a delight! ”

Andrea Chen - Overseas Marketing Director at Alcatel


The Miami Color Run is a world-renowned event that Alcatel wanted to associate with its brand’s image. Through the experience Brandfirst conceived, visitors were able to grasp the emotions and the fun sparked by the color run while putting Alcatel’s message on the front stage.

Fun Facts

0Aggregated KMs

By the total amount of users who visited the stand with the marathon. A fine example of technology putting people in movement.

0litres of digtal spray paint used

A colorful marathon indeed.

0highscores broken

Unsurprisingly, the experience sparked a fierce competition among users.

0Finish lines reached

During the 5 days of the CES 2015.

Alcatel Color Run at CES – Las Vegas
Alcatel Color Run at CES – Las Vegas
Alcatel Color Run at CES – Las Vegas
Alcatel Color Run at CES – Las Vegas