02/18 : Deloitte acquires Brandfirst

Brussels, 1 February 2018

 

Deloitte announces the acquisition of Brandfirst, an interactive marketing agency based in Evere, Belgium. The acquisition of Brandfirst will strengthen the position of Deloitte Digital, Deloitte’s digital agency, as the digital leader in the market. By providing a full suite of digital services to its clients, Deloitte Digital helps shape the future of organisations, from the formalisation of the digital strategy to the implementation and optimization of the digital experience through the different channels of companies.

“Brandfirst is a perfect addition to Deloitte Digital,” says Rolf Driesen, the Managing Partner of Consulting. “We see a growing trend towards phygital, the convergence of the physical and digital worlds. This acquisition will enable Deloitte to strengthen its expertise in interactive signage technologies and interface design. This acquisition will bolster Deloitte Digital’s position as the leader in the market, capable of helping our clients to integrate the communication tools of tomorrow.”

Brandfirst designs and develops interactive experiences based on innovative signage technologies and content management systems. “We are delighted to join Deloitte Digital, a world-class digital agency,” confirms Philippe Delhez, Brandfirst CEO. “We believe technology should be intuitive and natural to use. The skills and resources available at Deloitte will enable us to continue to push our limits even more so as to offer innovative customer engagement solutions that optimize the consumer experience, whether in the digital or physical world. Together with the Deloitte Digital team we will bring the digital experience in stores and showrooms, but also in more traditional places like bank branches – wherever operations are being digitized but where the brand experience remains important.”

Extending its phygital offer through interactive technologies and content management is the next step in Deloitte Digital’s journey. This acquisition will enable us to fulfil this ambition while affording us an opportunity to step up the growth of this team. We want to make it grow within our European network and enable it to become a Centre of Excellence hosted here in Belgium,” says Patrick Callewaert, Deloitte Technology Lead. “Dedicated to digital signage, it will very much complement our teams to bring about the digital transformation of our customers, in addition to such digital technologies as SalesForce, SAP, Apple and Adobe.”

 

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Deloitte in Belgium
A leading audit and consulting practice in Belgium, Deloitte offers value-added services in audit, accounting, tax and legal, consulting and financial advisory services.
In Belgium, Deloitte has more than 3,800 employees in 11 locations across the country, serving national and international companies, from small and middle-sized enterprises to public sector and non-profit organisations. The turnover reached 480 million euros in the financial year 2017.
Deloitte Belgium CVBA is the Belgian affiliate of Deloitte NWE LLP, a member firm of Deloitte Touche Tohmatsu Limited. We are focused on client service through a global strategy executed locally in more than 150 countries. With access to the deep intellectual capital in the region of 263,900 people worldwide, our member firms (including their affiliates) deliver services in various professional areas covering audit, tax, consulting, and financial advisory services. Our member firms serve over one-half of the world’s largest companies, as well as large national enterprises, public institutions, and successful, fast-growing global companies. In 2017, DTTL’s turnover reached over $38.8 billion.
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

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